While watching Gilmore Girls tonight (well, more like right now – I might as well be “live-blogging”, you know, being lame enough to have at least two monitors of some kind up and running in front of you, half-watching one while incomprehensibly typing irrelevent opinions into another but being as up-to-the-minute as possible so you seem topical) there was a hilarious commercial for Clear Blue Easy. (yes, that’s the link). Looking like one of those ridiculous Mach 95 men’s razor type commercials where the razor emerges from shadowy darkness to float in anti-gravity while the camera seductively gives it a once-over. The Clear Blue stick appears from the dark depths while a voiceover lauds its technological advances. And then…..whisssshhhhhhhhh……a stream of pee-substitute sprays onto it and the VO says it’s “the most sophisticated piece of technology…you will ever pee on”.

I think the version I saw differs slightly from the one I linked, but I’d just like to thank the Clear Blue people for making a worrisome, messy situation fun! If it weren’t for the fact that men would probably be creeped out by prego test during football, this would be a perfect, much-talked-about Superbowl Ad.
Also, on Gilmore Girls, Luke got his daughter a rock polisher for Christmas. How difficult it was to have such bittersweet memories of my own childhood reflected on primetime television. How I loved to run that polisher in the basement, my entire being yearning for the bounty found in my driveway and beyond to gain a newfound smoothness. I’m glad the WB has not overlooked the nerdy, middle school girl demographic, and chose to exalt rather than poke fun of her. Some of us preferred The Nature Company and The Discovery Channel Store at the mall to Claire’s and The Limited Too, and Gilmore makes me feel ok to embrace my true identity. It’s over now, my live-blogging is over. Scenes from the next are on now! Wow, I hope Lorelai gets back with Luke, he’s so sweet this season and Christopher can seriously eat a Clear Blue Easy stick.
January 24, 2007 at 3:36 am |
Do you still have the rock polisher? Can I have it? Pleeease?!?
January 24, 2007 at 3:44 am |
No. You have your nerd stuff and I have mine.
January 24, 2007 at 2:17 pm |
I’ve seen two different versions of this ad. One that you mentioned above and another that says, “It’s the most sophisticated piece of technology you’ll ever… ahem, you know.” WTF? They can’t say “pee on” on some stations? Probably because the heads of those stations like to get… “ahem, you know”d on. COUGHRKELLYCOUGH
January 24, 2007 at 2:36 pm |
Yes! That’s the difference, that’s why I thought the link I posted was different from the commercial I saw during Gilmore Girls. I couldn’t find that “um, well, YOU know” version online. Probably an American phobia against golden showers. Sometimes I wish this country was more European and into that stuff, sheesh.
January 24, 2007 at 3:11 pm |
[...] This all leads me to an ad I found on YouTube today when I was searching for a different Match.com ad. I’m sure this ad never aired in the US and not only because the tag at the end is in French. I mean, we are just now comfortable with watching a pregnancy test being drenched in fake pee pee. [...]
February 14, 2007 at 5:13 am |
Well, I live in the US, and I did see this commercial on television with the ‘pee’ line still in it. Somehow I think that subsequent airings of this commercial here, will result in seeing the edited version. It’s really a shame though, as this is one of the funniest commercials I’ve seen in a while, and censoring it just seems wrong.
August 8, 2007 at 11:16 am |
Funny? The clear blue easy ad is tasteless and disgusting. It should be pulled off of the air immediately.
July 13, 2008 at 12:45 am |
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February 4, 2009 at 2:36 am |
xxx “”
February 12, 2009 at 2:43 pm |
April 9, 2009 at 7:12 am |
А я так посмотрю, Вы как обычно немногословны
April 11, 2009 at 3:39 pm |
+1 к предыдущему комментарию
April 22, 2009 at 9:28 pm |
Благодарю вам. Ваш сайт это прекрасная возможность найти приятных и образованных людей, способных к конструктивным обсуждениям и критике.
May 24, 2009 at 4:08 pm |
Круто! Только не могу понять как часто обновляется блог?